Simply Enak

Simply Enak has been running food experiences in Kuala Lumpur and Penang for over 15 years. The name means "simply delicious" in Malay — and that has always been the approach. No gimmicks, no tourist theatre. Just local food, eaten where locals eat it, explained by people who understand it.

The consumer operation covers four main formats:

• Walking food tours — neighbourhood-based eating walks through George Town, Chow Kit, Kampung Baru, and Brickfields. Three to four hours, eight to twelve tastings, one dedicated guide per group.
• Market visits — guided walks through working wet markets like Pasar Borong Selayang, Pulau Tikus, and Chow Kit. Your guide explains the produce, the preparation methods, and what you are seeing in practical terms.
• Cooking experiences — hands-on sessions in private kitchens. Nyonya, Malay, and Indian menus depending on the location. You cook, you eat, you take home the recipes.
• Private tours — customised eating experiences for couples, families, or small groups who want something tailored rather than scheduled.

Simply Enak is the consumer-facing brand. Culinary Travel Experts is the B2B partner. Same founders, same guides, same vendor relationships, same food knowledge — structured for different audiences.

Simply Enak sells directly to individual travellers and small groups. CTE works with hotels, concierge services, travel agents, DMCs, food organisers, and corporate clients who need multi-day programmes, group logistics, and trade pricing.

The consumer operation is where we test, learn, and refine. Every vendor in a CTE itinerary was discovered, vetted, and proven through Simply Enak tours first. The trade arm benefits from thousands of hours of direct consumer feedback — what guests actually enjoy, what they skip, what they talk about on the ride back to the hotel.

If you are a traveller looking for a food tour or cooking class, head to simplyenak.my. If you are a trade partner looking for multi-day itineraries or group programmes, you are in the right place.