We started by running food and heritage tours. Then hotels, concierge services, DMCs, and food organisers kept coming to us — they struggled to set up great experiences for their guests. CTE was built to give that demand a proper home.
Simply Enak has been operating in Kuala Lumpur and Penang for over 15 years. Walking food tours through George Town. Market visits in Chow Kit. Private eating adventures for visitors who wanted more than a restaurant recommendation from their hotel concierge.
Over time, something happened that we did not plan for. Hotels started calling. Concierge services wanted multi-day programmes for their guests. Food organisers asked if we could build full itineraries for groups of 12, then 20, then 40. Travel agents wanted to know if we could run a 5-day eating trip across peninsular Malaysia.
The demand grew organically. We were not marketing to the trade — the trade came to us because nobody else was doing this with the level of specificity they needed. They wanted someone who could name the right stall at Pasar Borong Selayang, who knew which Kampung Baru nasi lemak vendor made their own sambal from scratch, who could explain the difference between a Nyonya kitchen and a Malay kampung kitchen in practical terms a guest would remember.
Culinary Travel Experts was created to give that demand a dedicated channel. Same team. Same knowledge. Structured for trade partners.
We have been running culinary and heritage experiences across Malaysia for over 15 years. That means thousands of meals at hundreds of stalls, restaurants, markets, and home kitchens. Heritage walks through neighbourhoods most tourists never see. We know the vendors by name, the stories behind the buildings, and when a stall's quality drops because the second generation took over.
We do not send people to "a banana leaf restaurant." We send them to the one in Brickfields where the rasam has the right balance of tamarind and pepper, and we teach them how to eat with their hands properly. The specificity is the product.
Every experience in our programme has been eaten, walked, and vetted by our founders. If a vendor's quality slips, we know. If a new place opens that is better than the old standby, we switch. We do not inherit itineraries from a database.
Meet the people behind the programmes. Founders who test every experience personally, and local guides who are food experts first, tour guides second.
Meet the team →The consumer-facing brand where it all started. Walking food tours, heritage walks, market visits, cooking experiences, and private tours in KL and Penang.
About Simply Enak →Whether you are a hotel concierge, travel agent, DMC, or food organiser — we will build a programme that fits your clients and your margins.