For travel agents, DMCs and creators
Your client wants something that
does not fit a package. Say yes.
A client who wants a halal food tour with a durian tasting, a cooking class, and a group of 12, leaving in three weeks. That request does not fit a brochure. It fits us. Since 2011 we have built the vendor relationships, the guides, and the logistics that let you say yes to the request and leave the rest to us.

Proof, not promises
The numbers behind the people your clients will meet.
Two ways to work with us
Whether you sell experiences or create content about them, we open the same doors.
Travel Agents and DMCs
Sell our experiences to your clients with a clear commission structure, marketing materials, and a dedicated account manager. You say yes to the complex request, we handle everything after that.
Travel Creators
Film and photograph the Malaysia tourists never see: the back of the market, the vendor's first batch of the day, the home cook's family recipe. Access, story angles, and hosting for creators whose audiences travel.
How it works
Four steps between the client request and the experience.
- 1
Tell us the request
Group size, dietary needs, interests, dates. A food tour for two, a team event for 40, a week-long itinerary across three cities. Nothing is too specific.
- 2
We design the experience
We match the request to the vendors, guides, and locations we have worked with for years. You get a proposal with pricing and a clear answer on what is possible.
- 3
Your client is handled
Pre-tour instructions, dietary coordination, day-of logistics, language support. Our guides speak English, Malay, Mandarin, and Cantonese.
- 4
You get paid
Commission on every booking, on time. High-volume partners get priority access to our most sought-after experiences.
Meaningful experiences do not come from a checklist
It starts with people, not places
We work with families who have been making the same dish for generations. Home cooks who learned from their parents. Fishermen who still go out the way their grandfathers did. Your clients do not just visit a destination. They meet the people who shape it.
Context changes everything
Knowing that a particular stall has been serving curry noodles from the same cart since 1965 changes how a bowl tastes. We do not just show your clients where to eat. We explain why the food is the way it is, who created it, and what it means to the people who make it.
Participation over observation
Your clients learn to pound spice paste in a mortar worn smooth by decades of use. They fold popiah skins alongside someone who has been doing it since she was eight. They taste palm sugar straight from the tree. These are not demonstrations. They are moments your clients take part in.
Every booking has an impact
The families we work with rely on these experiences. The fisherman who hosts your clients can afford to keep his traditional boat in service. The home cook can pass her recipes to her children. Every booking supports a way of life that might otherwise disappear.
Destinations We Operate In
Each destination has its own food culture, shaped by history, community, and tradition.
Kuala Lumpur
Street food from three cultures, wet markets that have operated for generations, family-run hawker stalls in the communities that keep traditional food alive.
Penang
George Town heritage food, Nyonya home cooking passed down through families, fishing villages using traditional methods, family-owned durian orchards.
Ipoh
White coffee from original Hainanese coffee shops, bean sprout chicken from farms using traditional methods, Hakka cuisine preserved by the community for over a century.
Cameron Highlands
Family-run tea plantations, small-scale strawberry farms, steamboat dinners using locally grown vegetables, highland food traditions.
Melaka
Baba Nyonya heritage cuisine, Portuguese Eurasian dishes preserved for 500 years, Jonker Street's traditional food vendors.
Johor Bahru
Laksa Johor made with traditional spice pastes, murtabak from families who have been making them for generations, the food culture of Malaysia's southern gateway.
Partner With Us
We are Malaysia's B2B food experience partner, structured for trade. MOTAC application in progress. Part of Simply Enak.
Travel Agents
Sell our itineraries to your clients. Clear commission structure, marketing materials, and a dedicated account manager.
DMCs and Tour Operators
Your Malaysia ground partner for food experiences. FIT and group capabilities, licensing in progress.
Hotels and Resorts
Offer guests curated food experiences without building your own program. We handle booking and logistics.
Travel Creators
Filming and photography access to the people and places tourists never see. Hosted experiences for creators whose audiences travel.
About Culinary Travel Experts
Built on Real Food Culture
We have been connecting travelers with Malaysia food heritage since 2011. Every vendor we work with is personally known to us. Family recipes, traditional techniques, local producers who have been feeding their communities for generations.
Part of Simply Enak
Culinary Travel Experts is the trade-facing side of Simply Enak, rated 5 stars on TripAdvisor. The same guides, the same community relationships, structured for trade partners.
Licensed and Insured
MOTAC application in progress (Ministry of Tourism, Arts and Culture Malaysia).
Get the trade kit.
Sample itineraries, pricing, destination overviews, and partnership terms. Designed for travel professionals who value real food culture and responsible travel.

